AmbassadorWILD IS A NEW SEASONAL PROGRAM INITIATED IN 2022 TO SUPPORT SUSTAINABLE TOURISM AND RECREATION IN THE ELK VALLEY.
AmbassadorWILD is an innovative program launched in May 2022 in response to outcomes from the Regional District of the East Kootenay (RDEK) Area A Sustainable Tourism Project and Fernie’s Tourism Master Plan. Its aim is to support sustainable tourism and recreation in the Elk Valley by:
- helping to take care of important nature-based locations;
- promoting safe and sustainable front and backcountry recreation;
- collecting data for quality decision-making.
Managed by Tourism Fernie, AmbassadorWILD was developed in partnership with RDEK Area A, Elk River Alliance (ERA) and College of the Rockies’ Mountain Adventure Skills Training (MAST) Program. Sources of funding include RDEK Area A, Teck, Freshwater Fisheries Society of BC, Targeted Regional Tourism Development Initiative funded by the Government of BC, Tourism Fernie and the Government of Canada’s Summer Jobs Program.
Learn more about what we do here.
As the seasons change, it's important to remember the seven principles of Leave No Trace. We can all enjoy recreating in the backcountry with safety and sustainability in mind!❄️
Here’s a quick refresher:
1️⃣Plan ahead and prepare
2️⃣Travel and camp on durable surfaces
3️⃣Dispose of waste properly
4️⃣Leave what you find
5️⃣Minimize campfire impacts
6️⃣Respect wildlife
7️⃣Be considerate of others
@leavenotraceorg #sustainabletourism #ferniebc #leavenotrace
4 days ago
A couple stunning captures from August at the Three Sisters Pass🤗
3 weeks ago
…and that’s a wrap! The AmbassadorWILD team is done for the 2023 season. After a successful summer, we want to thank all of our partners, funders, and supporters for making our second season a good one. We look forward to seeing you next year! 🐻🌲🌊
Stay tuned for more AmbassadorWILD content over the winter and check out the link in our bio! #ferniestoke #tourismfernie #wildsafebc #leavenotrace #knowbeforeyougo
1 month ago
After receiving reports of trash being spotted underwater at Silver Springs, our team recently partnered with a local volunteer diver to do an initial assessment with a snorkel. We were pleased to find out that it wasn't as bad as expected, altough we do plan on going back for a more thorough clean. Our volunteer also reported that the underwater scenary was fantastic 🙂
1 month ago
When planning an adventure or while you’re on the trail, @trailforks is a handy app to have.
Alongside maps, routes, and trail info, it has a search and rescue feature called emergency info. This provides you with your location in latitude and longitude to share with rescuers in an emergency situation. ⛰️🚵♀️🍁
#ambassadorwildbc #ferniestoke #ferniebc #tourismfernie
2 months ago