AmbassadorWILD IS A NEW SEASONAL PROGRAM INITIATED IN 2022 TO SUPPORT SUSTAINABLE TOURISM AND RECREATION IN THE ELK VALLEY.

AmbassadorWILD is an innovative program launched in May 2022 in response to outcomes from the Regional District of the East Kootenay (RDEK) Area A Sustainable Tourism Project and Fernie’s Tourism Master Plan. Its aim is to support sustainable tourism and recreation in the Elk Valley by:

  • helping to take care of important nature-based locations; 
  • promoting safe and sustainable front and backcountry recreation; 
  • collecting data for quality decision-making.

Managed by Tourism Fernie, AmbassadorWILD was developed in partnership with RDEK Area A, Elk River Alliance (ERA) and College of the Rockies’ Mountain Adventure Skills Training (MAST) Program. Sources of funding include RDEK Area A, Teck, Freshwater Fisheries Society of BC, Targeted Regional Tourism Development Initiative funded by the Government of BC, Tourism Fernie and the Government of Canada’s Summer Jobs Program.

Learn more about what we do here.

  • Swiftwater Rescue Technician✅

This course is a great opportunity to build your swiftwater safety awareness. We had a great course with @ravenrsm and would highly recommend!

Huge shoutout to @rivercityrepair for hooking us up with the gear we need!😄
  • Wildlife need their space. Remember to give them room to roam, use your zoom! 

Distance makes the heart grow fonder😉📸💖
  • Some interesting Leave No Trace-focused research findings about campfire impacts! @leavenotraceorg 

Let’s protect our environment and practice responsible campfire habits!🏕️🔥
  • The bears are coming out of hibernation, they’re hungry, and they need space!🐻💗

Here are some tips to to keep you and the bears safe this spring: 

🥾Prevent Encounters: Carry bear spray, make noise while hiking, and keep your pups under control when in bear country.

🍗Proper Food Storage: Store food and garbage securely to avoid attracting bears to your campsites or homes. 

🐾 Recognize Signs: Keep an eye out for bear tracks, scat, or digs – signs of grizzly presence.

😌 Know what to do if you encounter a bear! Stop, stay calm and NEVER RUN! Check out @wildsafebc to learn more about what to do in a bear encounter.
  • Now that spring is here and we’re eager to get back to our favourite outdoor summer activities, it’s a great time to review the three T’s to be AdventureSmart!🤸🏽‍♀️🌷☀️🏕️

Trip Planning: Plan your route, know the terrain and conditions, check the weather and always fill out a trip plan.

Training: Obtain the knowledge and skills you need before heading out and know and stay within your limits. 

Taking the 10 Essentials: Flashlight, fire-making kit, signalling device, extra food and water, extra clothing, navigation/communication device, first aid kit, emergency shelter, pocket knife and, sun protection. 

Check out @bcadvsmart to learn more!

Happy Saturday😄
Swiftwater Rescue Technician✅

This course is a great opportunity to build your swiftwater safety awareness. We had a great course with @ravenrsm and would highly recommend!

Huge shoutout to @rivercityrepair for hooking us up with the gear we need!😄
Swiftwater Rescue Technician✅

This course is a great opportunity to build your swiftwater safety awareness. We had a great course with @ravenrsm and would highly recommend!

Huge shoutout to @rivercityrepair for hooking us up with the gear we need!😄
Swiftwater Rescue Technician✅ This course is a great opportunity to build your swiftwater safety awareness. We had a great course with @ravenrsm and would highly recommend! Huge shoutout to @rivercityrepair for hooking us up with the gear we need!😄
2 hours ago
View on Instagram |
1/5
Wildlife need their space. Remember to give them room to roam, use your zoom! Distance makes the heart grow fonder😉📸💖
1 week ago
View on Instagram |
2/5
Some interesting Leave No Trace-focused research findings about campfire impacts! @leavenotraceorg 

Let’s protect our environment and practice responsible campfire habits!🏕️🔥
Some interesting Leave No Trace-focused research findings about campfire impacts! @leavenotraceorg 

Let’s protect our environment and practice responsible campfire habits!🏕️🔥
Some interesting Leave No Trace-focused research findings about campfire impacts! @leavenotraceorg 

Let’s protect our environment and practice responsible campfire habits!🏕️🔥
Some interesting Leave No Trace-focused research findings about campfire impacts! @leavenotraceorg Let’s protect our environment and practice responsible campfire habits!🏕️🔥
1 month ago
View on Instagram |
3/5
The bears are coming out of hibernation, they’re hungry, and they need space!🐻💗

Here are some tips to to keep you and the bears safe this spring: 

🥾Prevent Encounters: Carry bear spray, make noise while hiking, and keep your pups under control when in bear country.

🍗Proper Food Storage: Store food and garbage securely to avoid attracting bears to your campsites or homes. 

🐾 Recognize Signs: Keep an eye out for bear tracks, scat, or digs – signs of grizzly presence.

😌 Know what to do if you encounter a bear! Stop, stay calm and NEVER RUN! Check out @wildsafebc to learn more about what to do in a bear encounter.
The bears are coming out of hibernation, they’re hungry, and they need space!🐻💗

Here are some tips to to keep you and the bears safe this spring: 

🥾Prevent Encounters: Carry bear spray, make noise while hiking, and keep your pups under control when in bear country.

🍗Proper Food Storage: Store food and garbage securely to avoid attracting bears to your campsites or homes. 

🐾 Recognize Signs: Keep an eye out for bear tracks, scat, or digs – signs of grizzly presence.

😌 Know what to do if you encounter a bear! Stop, stay calm and NEVER RUN! Check out @wildsafebc to learn more about what to do in a bear encounter.
The bears are coming out of hibernation, they’re hungry, and they need space!🐻💗 Here are some tips to to keep you and the bears safe this spring: 🥾Prevent Encounters: Carry bear spray, make noise while hiking, and keep your pups under control when in bear country. 🍗Proper Food Storage: Store food and garbage securely to avoid attracting bears to your campsites or homes. 🐾 Recognize Signs: Keep an eye out for bear tracks, scat, or digs – signs of grizzly presence. 😌 Know what to do if you encounter a bear! Stop, stay calm and NEVER RUN! Check out @wildsafebc to learn more about what to do in a bear encounter.
1 month ago
View on Instagram |
4/5
Now that spring is here and we’re eager to get back to our favourite outdoor summer activities, it’s a great time to review the three T’s to be AdventureSmart!🤸🏽‍♀️🌷☀️🏕️

Trip Planning: Plan your route, know the terrain and conditions, check the weather and always fill out a trip plan.

Training: Obtain the knowledge and skills you need before heading out and know and stay within your limits. 

Taking the 10 Essentials: Flashlight, fire-making kit, signalling device, extra food and water, extra clothing, navigation/communication device, first aid kit, emergency shelter, pocket knife and, sun protection. 

Check out @bcadvsmart to learn more!

Happy Saturday😄
Now that spring is here and we’re eager to get back to our favourite outdoor summer activities, it’s a great time to review the three T’s to be AdventureSmart!🤸🏽‍♀️🌷☀️🏕️ Trip Planning: Plan your route, know the terrain and conditions, check the weather and always fill out a trip plan. Training: Obtain the knowledge and skills you need before heading out and know and stay within your limits. Taking the 10 Essentials: Flashlight, fire-making kit, signalling device, extra food and water, extra clothing, navigation/communication device, first aid kit, emergency shelter, pocket knife and, sun protection. Check out @bcadvsmart to learn more! Happy Saturday😄
2 months ago
View on Instagram |
5/5