AmbassadorWILD IS A NEW SEASONAL PROGRAM INITIATED IN 2022 TO SUPPORT SUSTAINABLE TOURISM AND RECREATION IN THE ELK VALLEY.

AmbassadorWILD is an innovative program launched in May 2022 in response to outcomes from the Regional District of the East Kootenay (RDEK) Area A Sustainable Tourism Project and Fernie’s Tourism Master Plan. Its aim is to support sustainable tourism and recreation in the Elk Valley by:

  • helping to take care of important nature-based locations; 
  • promoting safe and sustainable front and backcountry recreation; 
  • collecting data for quality decision-making.

Managed by Tourism Fernie, AmbassadorWILD was developed in partnership with RDEK Area A, Elk River Alliance (ERA) and College of the Rockies’ Mountain Adventure Skills Training (MAST) Program. Sources of funding include RDEK Area A, Teck, Freshwater Fisheries Society of BC, Targeted Regional Tourism Development Initiative funded by the Government of BC, Tourism Fernie and the Government of Canada’s Summer Jobs Program.

Learn more about what we do here.

  • Sometimes the best relationship is a long-distance relationship… 

If you encounter a moose:

🫎 Avoid eye contact, back away slowly and speak softly
🫎 Find an escape route and scan the vicinity for a large object to place between you and the moose in the event that it charges you 

The best long-distance relationship advice? Never get too close in the first place👀
  • In an effort to support our local community, 
@ferniefoxhotel is seeking applications for their bi-annual grant opportunity!

“Eligible candidates for this funding include non-profits, community groups, and individuals actively involved in projects that work towards the betterment of the community!” - Fernie Fox Media Release

Pictured in our post are past recipients of this grant! The Fernie Fox Hotel has provided over $85,000 in direct community support in the last 4 years with these grants and its sponsorships. 

In our bio’s linktree, we have attached a link to the sponsorship application form for those interested! 
🦊🏡🙌🏼
  • Have you ever heard the phrase
“when thunder roars go indoors”? ⛈️⚡️

What happens if that isn’t an option?
If you’re caught outside in a thunderstorm or see one coming, plan to take cover to minimize your chance of being struck by lightening.

⚡️Take shelter in low forested areas and avoid being out in the open (a tent won’t protect you).

⚡️Stay away from tall single trees and rocky ledges.

⚡️Move down off peaks and ridges and move away from open water.

⚡️Don’t hold onto metal hiking poles or any long conductors.

⚡️Always wait 30 minutes after the last rumble of thunder before leaving your shelter.

Remember to check the weather before heading on your next adventure! 🙌🏼
  • Who’s excited for another WILD summer? 🐾🌿
  • Hey everyone!

Nevé, Reese and Gabriel here! We are back for a third year with the AmbassadorWILD program!🥳

We look forward to seeing you while we are out and about this summer. Keep an eye out for the AmbassadorWILD truck! 

To learn more about who we are and our priority locations, check out the link in our bio!
Sometimes the best relationship is a long-distance relationship… If you encounter a moose: 🫎 Avoid eye contact, back away slowly and speak softly 🫎 Find an escape route and scan the vicinity for a large object to place between you and the moose in the event that it charges you The best long-distance relationship advice? Never get too close in the first place👀
1 week ago
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1/5
In an effort to support our local community, 
@ferniefoxhotel is seeking applications for their bi-annual grant opportunity!

“Eligible candidates for this funding include non-profits, community groups, and individuals actively involved in projects that work towards the betterment of the community!” - Fernie Fox Media Release

Pictured in our post are past recipients of this grant! The Fernie Fox Hotel has provided over $85,000 in direct community support in the last 4 years with these grants and its sponsorships. 

In our bio’s linktree, we have attached a link to the sponsorship application form for those interested! 
🦊🏡🙌🏼
In an effort to support our local community, 
@ferniefoxhotel is seeking applications for their bi-annual grant opportunity!

“Eligible candidates for this funding include non-profits, community groups, and individuals actively involved in projects that work towards the betterment of the community!” - Fernie Fox Media Release

Pictured in our post are past recipients of this grant! The Fernie Fox Hotel has provided over $85,000 in direct community support in the last 4 years with these grants and its sponsorships. 

In our bio’s linktree, we have attached a link to the sponsorship application form for those interested! 
🦊🏡🙌🏼
In an effort to support our local community, 
@ferniefoxhotel is seeking applications for their bi-annual grant opportunity!

“Eligible candidates for this funding include non-profits, community groups, and individuals actively involved in projects that work towards the betterment of the community!” - Fernie Fox Media Release

Pictured in our post are past recipients of this grant! The Fernie Fox Hotel has provided over $85,000 in direct community support in the last 4 years with these grants and its sponsorships. 

In our bio’s linktree, we have attached a link to the sponsorship application form for those interested! 
🦊🏡🙌🏼
In an effort to support our local community, @ferniefoxhotel is seeking applications for their bi-annual grant opportunity! “Eligible candidates for this funding include non-profits, community groups, and individuals actively involved in projects that work towards the betterment of the community!” - Fernie Fox Media Release Pictured in our post are past recipients of this grant! The Fernie Fox Hotel has provided over $85,000 in direct community support in the last 4 years with these grants and its sponsorships. In our bio’s linktree, we have attached a link to the sponsorship application form for those interested! 🦊🏡🙌🏼
1 week ago
View on Instagram |
2/5
Have you ever heard the phrase
“when thunder roars go indoors”? ⛈️⚡️

What happens if that isn’t an option?
If you’re caught outside in a thunderstorm or see one coming, plan to take cover to minimize your chance of being struck by lightening.

⚡️Take shelter in low forested areas and avoid being out in the open (a tent won’t protect you).

⚡️Stay away from tall single trees and rocky ledges.

⚡️Move down off peaks and ridges and move away from open water.

⚡️Don’t hold onto metal hiking poles or any long conductors.

⚡️Always wait 30 minutes after the last rumble of thunder before leaving your shelter.

Remember to check the weather before heading on your next adventure! 🙌🏼
Have you ever heard the phrase “when thunder roars go indoors”? ⛈️⚡️ What happens if that isn’t an option? If you’re caught outside in a thunderstorm or see one coming, plan to take cover to minimize your chance of being struck by lightening. ⚡️Take shelter in low forested areas and avoid being out in the open (a tent won’t protect you). ⚡️Stay away from tall single trees and rocky ledges. ⚡️Move down off peaks and ridges and move away from open water. ⚡️Don’t hold onto metal hiking poles or any long conductors. ⚡️Always wait 30 minutes after the last rumble of thunder before leaving your shelter. Remember to check the weather before heading on your next adventure! 🙌🏼
2 weeks ago
View on Instagram |
3/5
Who’s excited for another WILD summer? 🐾🌿
Who’s excited for another WILD summer? 🐾🌿
3 weeks ago
View on Instagram |
4/5
Hey everyone!

Nevé, Reese and Gabriel here! We are back for a third year with the AmbassadorWILD program!🥳

We look forward to seeing you while we are out and about this summer. Keep an eye out for the AmbassadorWILD truck! 

To learn more about who we are and our priority locations, check out the link in our bio!
Hey everyone!

Nevé, Reese and Gabriel here! We are back for a third year with the AmbassadorWILD program!🥳

We look forward to seeing you while we are out and about this summer. Keep an eye out for the AmbassadorWILD truck! 

To learn more about who we are and our priority locations, check out the link in our bio!
Hey everyone! Nevé, Reese and Gabriel here! We are back for a third year with the AmbassadorWILD program!🥳 We look forward to seeing you while we are out and about this summer. Keep an eye out for the AmbassadorWILD truck! To learn more about who we are and our priority locations, check out the link in our bio!
3 weeks ago
View on Instagram |
5/5