AmbassadorWILD IS A NEW SEASONAL PROGRAM INITIATED IN 2022 TO SUPPORT SUSTAINABLE TOURISM AND RECREATION IN THE ELK VALLEY.

AmbassadorWILD is an innovative program launched in May 2022 in response to outcomes from the Regional District of the East Kootenay (RDEK) Area A Sustainable Tourism Project and Fernie’s Tourism Master Plan. Its aim is to support sustainable tourism and recreation in the Elk Valley by:

  • helping to take care of important nature-based locations; 
  • promoting safe and sustainable front and backcountry recreation; 
  • collecting data for quality decision-making.

Managed by Tourism Fernie, AmbassadorWILD was developed in partnership with RDEK Area A, Elk River Alliance (ERA) and College of the Rockies’ Mountain Adventure Skills Training (MAST) Program. Sources of funding include RDEK Area A, Teck, Freshwater Fisheries Society of BC, Targeted Regional Tourism Development Initiative funded by the Government of BC, Tourism Fernie and the Government of Canada’s Summer Jobs Program.

Learn more about what we do here.

  • The basic survival items you should have in ANY outdoors situation. 

Check out @bcadvsmart to learn more so you can be ready for your next adventure☀️
  • The AmbassadorWILD team picks up litter at all of our key locations.

As you can see, there’s a lot of litter out there! 👀😮 Cigarette butts, aluminum cans, wrappers, popped tubes, toilet paper, plastic cups….

Together we can help keep our watersheds clean and our wildlife happy by practicing leave no trace methods and packing OUT what we pack IN!
🚮✅🚶‍♀️🎉

Visit @leavenotraceorg and @leavenotrace.ca to learn more!
  • 👀
  • Today is National Indigenous Peoples Day. We recognize and celebrate the history, heritage, resilience, diversity and contributions of Indigenous Peoples in Canada. 

The Ktunaxa Nation has thrived for countless generations on the lands along the western slopes of the Rocky Mountains, including the region of “Fernie.” Their lives, stories, and traditions are intricately tied to this land. When you visit, we encourage you to open your senses to the stunning nature and connect with the Ktunaxa Indigenous heritage.

National Indigenous Peoples Day is also an opportunity to learn about Indigenous history, cultural traditions and about how to take action and commit to Reconciliation. Visit your local library to research and learn, support Indigenous artists and businesses, amplify Indigenous voices and donate to Indigenous organizations.
  • Sometimes the best relationship is a long-distance relationship… 

If you encounter a moose:

🫎 Avoid eye contact, back away slowly and speak softly
🫎 Find an escape route and scan the vicinity for a large object to place between you and the moose in the event that it charges you 

The best long-distance relationship advice? Never get too close in the first place👀
The basic survival items you should have in ANY outdoors situation. Check out @bcadvsmart to learn more so you can be ready for your next adventure☀️
1 day ago
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The AmbassadorWILD team picks up litter at all of our key locations.

As you can see, there’s a lot of litter out there! 👀😮 Cigarette butts, aluminum cans, wrappers, popped tubes, toilet paper, plastic cups….

Together we can help keep our watersheds clean and our wildlife happy by practicing leave no trace methods and packing OUT what we pack IN!
🚮✅🚶‍♀️🎉

Visit @leavenotraceorg and @leavenotrace.ca to learn more!
The AmbassadorWILD team picks up litter at all of our key locations.

As you can see, there’s a lot of litter out there! 👀😮 Cigarette butts, aluminum cans, wrappers, popped tubes, toilet paper, plastic cups….

Together we can help keep our watersheds clean and our wildlife happy by practicing leave no trace methods and packing OUT what we pack IN!
🚮✅🚶‍♀️🎉

Visit @leavenotraceorg and @leavenotrace.ca to learn more!
The AmbassadorWILD team picks up litter at all of our key locations.

As you can see, there’s a lot of litter out there! 👀😮 Cigarette butts, aluminum cans, wrappers, popped tubes, toilet paper, plastic cups….

Together we can help keep our watersheds clean and our wildlife happy by practicing leave no trace methods and packing OUT what we pack IN!
🚮✅🚶‍♀️🎉

Visit @leavenotraceorg and @leavenotrace.ca to learn more!
The AmbassadorWILD team picks up litter at all of our key locations.

As you can see, there’s a lot of litter out there! 👀😮 Cigarette butts, aluminum cans, wrappers, popped tubes, toilet paper, plastic cups….

Together we can help keep our watersheds clean and our wildlife happy by practicing leave no trace methods and packing OUT what we pack IN!
🚮✅🚶‍♀️🎉

Visit @leavenotraceorg and @leavenotrace.ca to learn more!
The AmbassadorWILD team picks up litter at all of our key locations.

As you can see, there’s a lot of litter out there! 👀😮 Cigarette butts, aluminum cans, wrappers, popped tubes, toilet paper, plastic cups….

Together we can help keep our watersheds clean and our wildlife happy by practicing leave no trace methods and packing OUT what we pack IN!
🚮✅🚶‍♀️🎉

Visit @leavenotraceorg and @leavenotrace.ca to learn more!
The AmbassadorWILD team picks up litter at all of our key locations.

As you can see, there’s a lot of litter out there! 👀😮 Cigarette butts, aluminum cans, wrappers, popped tubes, toilet paper, plastic cups….

Together we can help keep our watersheds clean and our wildlife happy by practicing leave no trace methods and packing OUT what we pack IN!
🚮✅🚶‍♀️🎉

Visit @leavenotraceorg and @leavenotrace.ca to learn more!
The AmbassadorWILD team picks up litter at all of our key locations.

As you can see, there’s a lot of litter out there! 👀😮 Cigarette butts, aluminum cans, wrappers, popped tubes, toilet paper, plastic cups….

Together we can help keep our watersheds clean and our wildlife happy by practicing leave no trace methods and packing OUT what we pack IN!
🚮✅🚶‍♀️🎉

Visit @leavenotraceorg and @leavenotrace.ca to learn more!
The AmbassadorWILD team picks up litter at all of our key locations.

As you can see, there’s a lot of litter out there! 👀😮 Cigarette butts, aluminum cans, wrappers, popped tubes, toilet paper, plastic cups….

Together we can help keep our watersheds clean and our wildlife happy by practicing leave no trace methods and packing OUT what we pack IN!
🚮✅🚶‍♀️🎉

Visit @leavenotraceorg and @leavenotrace.ca to learn more!
The AmbassadorWILD team picks up litter at all of our key locations. As you can see, there’s a lot of litter out there! 👀😮 Cigarette butts, aluminum cans, wrappers, popped tubes, toilet paper, plastic cups…. Together we can help keep our watersheds clean and our wildlife happy by practicing leave no trace methods and packing OUT what we pack IN! 🚮✅🚶‍♀️🎉 Visit @leavenotraceorg and @leavenotrace.ca to learn more!
2 weeks ago
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2/5
👀
2 weeks ago
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3/5
Today is National Indigenous Peoples Day. We recognize and celebrate the history, heritage, resilience, diversity and contributions of Indigenous Peoples in Canada. 

The Ktunaxa Nation has thrived for countless generations on the lands along the western slopes of the Rocky Mountains, including the region of “Fernie.” Their lives, stories, and traditions are intricately tied to this land. When you visit, we encourage you to open your senses to the stunning nature and connect with the Ktunaxa Indigenous heritage.

National Indigenous Peoples Day is also an opportunity to learn about Indigenous history, cultural traditions and about how to take action and commit to Reconciliation. Visit your local library to research and learn, support Indigenous artists and businesses, amplify Indigenous voices and donate to Indigenous organizations.
Today is National Indigenous Peoples Day. We recognize and celebrate the history, heritage, resilience, diversity and contributions of Indigenous Peoples in Canada. The Ktunaxa Nation has thrived for countless generations on the lands along the western slopes of the Rocky Mountains, including the region of “Fernie.” Their lives, stories, and traditions are intricately tied to this land. When you visit, we encourage you to open your senses to the stunning nature and connect with the Ktunaxa Indigenous heritage. National Indigenous Peoples Day is also an opportunity to learn about Indigenous history, cultural traditions and about how to take action and commit to Reconciliation. Visit your local library to research and learn, support Indigenous artists and businesses, amplify Indigenous voices and donate to Indigenous organizations.
3 weeks ago
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4/5
Sometimes the best relationship is a long-distance relationship… If you encounter a moose: 🫎 Avoid eye contact, back away slowly and speak softly 🫎 Find an escape route and scan the vicinity for a large object to place between you and the moose in the event that it charges you The best long-distance relationship advice? Never get too close in the first place👀
1 month ago
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5/5