BEING A RESPONSIBLE VISITOR. WE ALL HAVE AN IMPORTANT ROLE TO PLAY IN OUR SAFETY IN THE OUTDOORS AND IN ENSURING FERNIE CAN BE ENJOYED BY GENERATIONS TO COME.

Living and/or recreating in the Elk Valley is a privilege that comes with responsibilities. As users of outdoor amenities, we have the responsibility to recreate safely and ethically, so that future generations can enjoy these amenities in the same way we do.

  • Sustainable Tourism refers to sustainable practices in and by the tourism industry. It is an aspiration to acknowledge all impacts of tourism, both positive and negative. It aims to minimize the negative impacts and maximize the positive ones (Global Sustainable Tourism Council).
  • Responsible Travel refers to the behavior of individual travelers aspiring to make choices according to sustainable tourism practices. The behaviors usually align with minimizing the negative impacts and maximizing positive ones when one visits a destination (Global Sustainable Tourism Council).

Whether you are a local or visitor, here are some things you can do to become and Ambassador yourself!

AdventureSmart is a national program dedicated to encouraging Canadians and visitors to Canada to ”Get informed and go outdoors”.

Promoting and inspiring responsible outdoor recreation through science-based education and partnerships throughout Canada.

WildSafeBC is the provincial leader in preventing conflict with wildlife through collaboration, education and community solutions.

Freshwater Fisheries Society of BC shares how if you’re planning to practice catch-and-release, it’s vital that you don’t injure the fish by mishandling it.

A community-based water charity that connects people to the Elk River using science, education and community collaboration to ensure sustainable stewardship of the Elk River watershed.

An alliance representing all trail users in Fernie, BC and working directly with member clubs, outdoor recreation groups and landowners to maintain and enhance the trails.